HOWND Expands Plant Powered Superfood Range with New Vegan Dog Food
In an exciting development for pet owners and their furry companions, UK-based vegan dog food brand HOWND has unveiled a new addition to its Plant Powered Superfood range: a dry food featuring the delicious and nutritious flavor of Pumpkin, Quinoa, and Moringa. This innovative product not only caters to the growing demand for plant-based pet food but also prioritizes the health and well-being of dogs.
Nutritional Benefits of the New Formula
The new dry food is packed with wholesome ingredients designed to support canine health. Alongside the star ingredients of pumpkin, quinoa, and moringa, the recipe includes sweet potato and cranberry, both of which are known for their health benefits. One of the standout features of this formulation is the inclusion of Phytodroitin, an innovative algae-based alternative to traditional chondroitin. This ingredient is particularly beneficial for joint health, making it an excellent choice for dogs of all ages, especially those with mobility issues.
HOWND’s new dry food is high in protein while remaining low in fat and purines, making it suitable for dogs with specific dietary needs. The nutritionally-complete formula is designed to provide a “digestive reset” for dogs experiencing upset stomachs or recovering from illness. Moreover, it is crafted to be hypoallergenic, free from soy, gluten, dairy, and GMOs, ensuring that it caters to dogs with allergies and intolerances.
Vet-Approved and Eco-Friendly Packaging
HOWND’s commitment to quality and sustainability is evident in its new product. The dry food is vet-approved, providing pet owners with peace of mind regarding their dog’s nutrition. Additionally, the food is available in fully recyclable packaging, offered in both 2kg and 10kg sizes. This eco-conscious approach aligns with HOWND’s broader mission to promote animal welfare and environmental sustainability.
The new product is available for UK trade and through HOWND’s distributor network across Europe, making it accessible to a wide audience of pet owners looking for ethical and nutritious options for their dogs.
A Successful Range of Plant-Based Offerings
HOWND’s Plant Powered Superfood range has already made waves in the pet food industry, featuring three varieties of wet food: Hearty Quinoa and Pumpkin Casserole, Fresh Blueberry & Coconut Porridge, and Fragrant Papaya & Lentil Dahl. Each of these products has been carefully crafted to provide dogs with a balanced diet while appealing to their taste buds.
In addition to the new dry food, HOWND launched a range of wellness treats last year, available in five flavors tailored to different life stages and health conditions. These hypoallergenic treats have garnered recognition, winning a gold award at the PetQuip Awards 2023, further solidifying HOWND’s reputation as a leader in the plant-based pet food market.
Recognized for Ethical Practices
HOWND’s commitment to ethical practices has not gone unnoticed. Last month, The Good Shopping Guide named HOWND one of the world’s most ethical businesses, awarding the company an impressive score of 98/100. This score reflects HOWND’s performance in critical areas such as environmental impact, animal welfare, and public record, showcasing the brand’s dedication to making a positive difference in the pet food industry.
A Vision for the Future
“Our mission was to create a new complete superfood option that was not only directed at gut health but would also taste great. Our taste and digestibility trials have been hugely successful,” said Jo Amit, Product Director at HOWND. This commitment to quality and innovation is evident in the new Pumpkin, Quinoa, and Moringa dry food, which promises to be a game-changer for pet owners seeking healthy, plant-based options for their dogs.
In conclusion, HOWND’s latest offering is a testament to the brand’s dedication to providing high-quality, ethical, and nutritious food for dogs. With its focus on gut health, allergy-friendly ingredients, and sustainability, the new dry food is set to become a favorite among pet owners who prioritize their dogs’ health and well-being. As the demand for vegan pet food continues to rise, HOWND is leading the charge, proving that plant-based diets can be both delicious and beneficial for our beloved pets.
Pure and Natural Moringa with Utter Nutrition Feed
Moringa is an extremely powerful nutritional food for animals, packed with vitamins, minerals, vital proteins, antioxidants, anti-inflammatory agents and omega oils 3, 6 and 9. Moringa also has a high absorption rate, so your pet absorbs all the nutrients necessary, resulting in: a good digestion strengthening joints, muscles bones, and teeth.
