BOREHAMWOOD, ENGLAND — In an exciting development for pet owners across the UK, HOWND®, a cruelty-free and plant-based dog wellness company, has unveiled its new vet-approved Superfood dog nutrition range. This innovative line is now available at Pets at Home retail stores and on their website, marking a significant milestone for the brand and health-conscious dog parents alike.
A Commitment to Plant-Based Wellness
Founded in 2015, HOWND has always been at the forefront of promoting the health and wellness of dogs through the power of plants. The company has harnessed the benefits of plant-based ingredients to create hypoallergenic, complete-and-balanced diets that cater to dogs with food intolerances and sensitive stomachs. Over the years, HOWND has evolved from a niche provider of plant-based nutrition to a comprehensive ethical lifestyle brand for dogs, gaining recognition not only in the UK but also internationally.
Jo Amit, product director at HOWND, expressed her enthusiasm about the launch, stating, “We’re delighted to have HOWND Superfood listed in Pets at Home as a healthy, alternative diet. For the last ten years, we’ve evolved as a plant-based wellness and nutrition brand for the UK’s health-conscious dog parents, and this is a tremendous milestone for us. We can’t wait for pet parents to see the happiness it brings to their furry friends’ mealtimes, whilst keeping them in optimal health and good shape.”
The Superfood Range: Nutritional Excellence
HOWND’s Superfood range is designed with the specific needs of dogs in mind. The line includes both wet and dry diets that are high in protein, low in fat and purines, and completely free from soy, wheat, GMOs, and animal-derived ingredients. Each recipe is thoughtfully crafted to ensure that dogs receive a balanced diet while also addressing common dietary sensitivities.
Key ingredients in the Superfood range include:
- Pumpkin: Known for its digestive benefits, pumpkin is a staple in HOWND’s recipes, enhancing palatability and supporting gut health.
- Pre- and Probiotics: These beneficial microorganisms help maintain a healthy gut flora, which is crucial for overall health.
- Marine Algae: A sustainable source of Omega fatty acids, marine algae contribute to healthy skin and a shiny coat.
- Cranberries and Blueberries: These superfoods support urinary tract health, providing antioxidants that help combat inflammation.
- Phytodroitin: A cruelty-free alternative to chondroitin, derived from seaweed extract, which supports joint health and mobility.
Diverse Offerings for Every Dog
The Superfood line features four distinct recipes, catering to various preferences and dietary needs:
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Delicious Pumpkin Quinoa & Moringa Dry Superfood: A crunchy, nutrient-dense dry food option available in 2-kg (about 4-lb) and 10-kg (around 22-lb) fully recyclable bags.
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Hearty Quinoa & Pumpkin Casserole: A savory wet food option that combines wholesome ingredients for a hearty meal.
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Fresh Blueberry & Coconut Porridge with Chia & Moringa: A delicious and nutritious breakfast option for dogs, packed with flavor and health benefits.
- Fragrant Papaya Chai & Lentil Dahl with Coconut & Moringa: A unique and flavorful wet food that offers a taste adventure for dogs.
The wet diets are conveniently packaged in 400-gram (about 14-oz) cans, making mealtime easy and enjoyable for both pets and their owners.
A Step Towards Sustainable Pet Care
HOWND’s commitment to sustainability is evident in its packaging choices, with all products available in fully recyclable materials. This aligns with the growing trend among consumers who are increasingly concerned about the environmental impact of their purchases. By choosing HOWND’s Superfood range, pet parents can feel good about providing their dogs with nutritious meals while also making eco-friendly choices.
Conclusion
The launch of HOWND’s Superfood dog nutrition range at Pets at Home is a testament to the brand’s dedication to improving the health and wellness of dogs through innovative, plant-based solutions. With a focus on high-quality ingredients and ethical practices, HOWND continues to set the standard for pet nutrition in the UK and beyond. As pet parents seek healthier, more sustainable options for their furry companions, HOWND’s Superfood range is poised to make a significant impact in the world of pet care.
For more information on HOWND’s Superfood range and to explore additional articles related to pet food and treat distribution, visit Pet Food Processing.
Pure and Natural Moringa with Utter Nutrition Feed
Moringa is an extremely powerful nutritional food for animals, packed with vitamins, minerals, vital proteins, antioxidants, anti-inflammatory agents and omega oils 3, 6 and 9. Moringa also has a high absorption rate, so your pet absorbs all the nutrients necessary, resulting in: a good digestion strengthening joints, muscles bones, and teeth.
